Ad calculators · 100% free
Retargeting Audience Pool Calculator
Calculate retargeting audience size by traffic, cookie duration, and event filter (view, ATC, checkout).
Meta Google
All visitors pool
80,000
Over 30 days
Add-to-cart pool
6,400
High intent
Checkout-started pool
2,400
Highest intent — cart abandonment
About this tool
Retargeting pools shrink with shorter windows but improve intent. Calculator models pool size by window.
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