Social Post Frequency Planner
Per-platform best-practice posting cadence, frequency that maximises reach without algorithmic suppression.
| Platform | Sweet spot | Min/week | Max/week | Notes |
|---|---|---|---|---|
| Instagram (feed) | 3-5/wk | 3 | 5 | Below 3 = algorithmic demotion. Above 5/wk shows engagement decay. |
| Instagram Stories | 2-5/day | 14 | 35 | Stories don't compete with feed posts in algorithm — post freely. |
| Instagram Reels | 3-7/wk | 3 | 7 | Reels reach is much higher than feed posts — leverage frequency. |
| TikTok | 1-4/day | 7 | 28 | TikTok rewards high frequency more than any other platform. |
| LinkedIn (personal) | 3-5/wk | 3 | 5 | Above 5/wk reduces per-post reach due to LinkedIn engagement dilution. |
| LinkedIn (company) | 2-4/wk | 2 | 4 | Company pages reach less than personal — quality over quantity. |
| Twitter / X | 3-5/day | 21 | 35 | X favours high frequency; tweets have short half-life (15-30 min). |
| 1/day | 3 | 7 | FB organic reach is very low — focus on quality + boosting top posts. | |
| YouTube (long-form) | 1/wk | 1 | 2 | Consistency matters more than frequency — set a schedule and keep it. |
| YouTube Shorts | 3-7/wk | 3 | 14 | Shorts work like TikTok — more is better up to a point. |
| 3-7/day | 15 | 50 | Pinterest is volume-driven; pin consistently to build domain authority. | |
| Threads (Meta) | 1-3/day | 7 | 21 | Still defining its rhythm — early adopters post 1-3x daily. |
Aggregated from platform engagement studies (Buffer, Later, Sprout Social, Hootsuite). Sweet spots are for established accounts — new accounts should err toward the lower end while building consistency.
About this tool
Reference of platform-by-platform best posting cadence: IG 3-5/wk, TikTok 1-4/day, LinkedIn 3-5/wk, X 3-5/day.
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