WebSite + Sitelinks Searchbox Schema
Generate WebSite JSON-LD with Sitelinks Searchbox to surface a search bar directly in Google SERP.
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Acme Apparel",
"url": "https://acmeapparel.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://acmeapparel.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
</script>Place on your homepage. Google may then show a search bar under your branded SERP result so users can search your site directly. Requires your search URL to actually work — Google tests the urlTemplate before granting the feature.
About this tool
Sitelinks Searchbox embeds a search input under your branded SERP result so users can search your site without clicking through first. This generator outputs the WebSite JSON-LD with the SearchAction handler, drop on the homepage and re-crawl.
Why this lifts branded-search engagement
Sitelinks Searchbox appears under your branded SERP result and lets shoppers search your catalogue without first clicking into your homepage. For brands with strong direct brand search, it shortens the path to product pages by one click — a meaningful CR lift across many sessions.
Eligibility caveats
- • Place only on the homepage
- • Your /search?q= URL must actually work and return relevant results
- • Google tests the urlTemplate before granting the feature
- • Only triggers for branded queries that already produce a sitelink result
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