Unit economics · 100% free

AOV Growth Lever Model

Model AOV uplift from common D2C tactics, free-shipping threshold, bundles, BOGO, upsell modal, gift-with-purchase.

D2C
Monthly profit delta
$23,850
Annualised: $286,200
New AOV
$88.50
Lift: 18%
New margin
52.0%
Impact: -3pp
Highest-leverage AOV play in D2C

About this tool

Pick a tactic and model the AOV impact. Each lever has different uplift potential, margin impact, and operational cost.

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