Cohort Payback Period Calculator
Calculate the months until each acquisition cohort crosses CAC break-even, by month-over-month contribution.
About this tool
Cohort payback ≠ blended payback. Track per-cohort to spot whether recent acquisitions are paying back faster or slower than last quarter's.
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See all tools →Calculate Burn Multiple, net burn / net new ARR. Bessemer's efficiency benchmark for SaaS. <1 = exceptional, 1-2 = good, 3+ = concerning.
Calculate the number of months until 50% of a cohort churns, a faster-to-grok alternative to monthly churn %.
Calculate Contribution Margin 1, revenue minus COGS, per order or per unit. The first tier of D2C profitability.
Calculate profit on the first transaction alone, most D2C brands have negative first-order profitability and only recover via repeat purchase.
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