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Unit economics · 100% free

First-Order Profitability Calculator

Calculate profit on the first transaction alone, most D2C brands have negative first-order profitability and only recover via repeat purchase.

D2C
First-order profit (loss)
$-15.75
Recovered via repeat purchase
Discounted revenue
$72.25
After 15% welcome discount
Most D2C brands lose money on first order. Negative first-order profit is fine IF cohort LTV exceeds the loss within payback period. Run the Cohort Payback calculator next.

About this tool

First-order profit = AOV − COGS − variable costs − CAC. Negative for most D2C; the case for repeat purchase, retention investment, and patient capital.

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