Unit economics · 100% free

Blended vs Paid CAC Calculator

Compare blended CAC (incl. organic) vs paid-only CAC, the gap shows your organic acquisition efficiency.

D2C

Monthly paid ad spend

New customers from paid

New customers from organic / directDirect + organic search + referral + brand

Blended CAC

$33.33

Paid CAC: $50.00

Organic efficiency gap

33.3%

Blended is 33% cheaper than paid alone — that's your brand acquisition value

Total new customers

1,200

Most operators quote paid CAC. Blended is the honest number — every organic customer you acquire effectively lowers your real cost-per-customer.

About this tool

Paid CAC ignores organic; blended CAC includes everyone. The gap between them quantifies your organic / brand acquisition efficiency.

Calculate the true Fully-Loaded CAC, paid spend + marketing salaries + tools (Klaviyo, Triple Whale) + freelancers + creative.

Calculate net AOV after refunds and returns, typically 15-25% below reported AOV in apparel/footwear D2C.

Calculate cumulative LTV at 30, 60, 90, 180, and 365 days post-acquisition, the granular cohort LTV most operators don't track.

Is your business sustainable? Get your LTV:CAC ratio and see where you sit vs the 3:1 D2C benchmark.

Free forever · No card

Stop managing feeds manually. Start optimising with AI in 30 seconds.