Channel-Attributed CAC Comparator
Compare CAC across Meta, Google, TikTok, influencer, affiliate, organic, side-by-side with retention adjustments.
| Channel | Spend | Customers | CAC | LTV | LTV/CAC |
|---|---|---|---|---|---|
| Influencer Best ratio | $6,000.00 | 180 | $33.33 | $165.00 | 4.95x |
| Affiliate | $3,500.00 | 120 | $29.17 | $140.00 | 4.80x |
| Google Shopping | $9,000.00 | 280 | $32.14 | $130.00 | 4.04x |
| Google Search | $12,000.00 | 320 | $37.50 | $145.00 | 3.87x |
| Meta | $18,000.00 | 600 | $30.00 | $110.00 | 3.67x |
| TikTok | $8,000.00 | 220 | $36.36 | $95.00 | 2.61x |
| Organic | $0.00 | 280 | $0.00 | $175.00 | ∞ |
Healthy LTV/CAC is 3x+. Scale channels with the highest ratio first. Note organic shows ∞ when spend is zero — but it still has fully-loaded cost (content, SEO time, brand investment).
About this tool
CAC varies wildly by channel. Compare CAC and retention curves by channel to find the highest-LTV/CAC ratio source.
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