Cart Abandonment Cost Calculator
How much revenue evaporates in your cart and checkout every month? See it in real dollars.
About this tool
Average ecommerce cart abandonment is 70%. Most founders are vaguely aware of the rate but never quantify the lost revenue. This tool turns sessions, add-to-carts and checkout starts into dollar terms, and models the recovery potential of an abandoned cart email flow at typical recovery rates.
Diagnose where you're losing them
- • High cart abandon (add-to-cart → checkout): price/value hesitation, surprise shipping cost, trust gap. Fixes: free shipping bar, sticky urgency cue, trust badges, exit-intent offer.
- • High checkout abandon (checkout → order): friction in checkout. Fixes: cut required fields, surface Shop Pay / Apple Pay, transparent shipping/tax before checkout, fewer redirects.
- • High site-to-cart abandon: PDP or category issues — separate problem, not cart abandonment.
Recovery flow benchmarks
Klaviyo's benchmark for a 3-email abandoned cart flow is 8–15% recovery rate. SMS abandoned cart can add another 5–8%. Test recovery emails at 1h, 24h, 72h — the first email captures most of the recoverable revenue.
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