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D2C vs Marketplace Mix Optimizer
Calculate the right mix of D2C site vs Amazon/marketplace revenue by margin, brand control, and operational complexity.
D2C Amazon
Total net profit
$320,000
24.6% blended margin
D2C profit
$200,000
Marketplace profit
$120,000
Marketplace gives volume + low CAC but thin margin. D2C is the inverse. Optimal split typically: D2C 30-60% by revenue for balance.
About this tool
Marketplaces add reach but eat margin. D2C builds brand + data but costs more to acquire. Calculator models trade-offs.
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