Email Marketing Revenue Calculator
Project monthly revenue from your list size, open rate, click rate, conversion rate and AOV.
| Total sends | 200,000 | |
| Opens | 64,000 | 32.0% |
| Clicks | 1,600 | 2.5% |
| Orders | 35 | 2.2% |
About this tool
Email is usually the highest-ROI channel for D2C, but founders rarely model it correctly. Plug in list size, send cadence, open rate, CTR, conversion rate and AOV to see realistic monthly revenue, and how each input lever changes the picture.
Campaigns vs flows
This calculator covers campaign sends — the blasts you schedule. Flow-driven revenue (welcome, browse abandon, abandoned cart, post- purchase, win-back, replenishment) typically generates 50–70% of total email revenue for most D2C brands. Expect your real email number to be 2–3× the campaign-only figure here.
Benchmarks worth chasing
- • Open rate: 28–42% (Apple Mail Privacy inflates this since 2021)
- • CTR: 1.5–3.5% of opens
- • On-site conversion from email: 1.5×–2.5× site average
- • Revenue per subscriber per month: $1–$3 healthy, $3+ excellent
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