Ecommerce & Shopify · 100% free
Annual Prepay Discount Calculator
Find the discount % at which annual prepay maximises 12-month subscriber LTV.
Subscription D2C
Blended LTV
$421
Lift of $-16 (-4%) vs all-monthly
Monthly-only LTV
$438
Annual prepay LTV
$357
About this tool
Annual prepay locks in subscribers (cant churn easily) but at a discount. This calculator models the trade-off: discount % vs churn reduction.
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