Ecommerce & Shopify · 100% free
Gross Margin Calculator (Per SKU)
Calculate gross margin per SKU from price and unit cost, with margin tier guidance.
Shopify Any retailer
Gross margin
60.0%
Excellent
Gross profit per unit
$51.00
D2C gross margin benchmarks
- • Apparel basics: 45-55%
- • Premium apparel + accessories: 60-75%
- • Beauty + skincare: 55-75%
- • Supplements: 60-80%
- • Electronics: 25-40%
- • Furniture: 35-50%
About this tool
Gross margin = (price - COGS) / price. The starting point for every other margin metric. Includes tier guidance: under 30 = thin, 30-50 = average D2C, 50%+ = healthy.
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