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Feed Size & Crawl Budget Estimator

Estimate uncompressed and gzipped feed file size by SKU count + fields, plan around crawler limits.

Google Meta Any feed
Estimated raw size
122.1 MB
2.98% of Google's 4GB raw limit
Gzipped (~18% of raw)
22.0 MB
4.39% of Google's 500MB compressed limit
Bytes per SKU
$2,560
Channel feed-size limits
  • • Google Shopping: 4GB raw / 500MB compressed per file
  • • Meta Catalogs: 8GB CSV / 2GB XML (compressed)
  • • TikTok Shop: ~1GB CSV recommended
  • • Bing Shopping: same as Google (4GB / 500MB)
When to split or move to API: if estimated gzipped size is over 70% of channel limit, plan now — split into multiple files or move to Content API / Shopping API. Hitting the wall mid-Black-Friday is the worst time to discover the limit.

About this tool

Google Shopping limits feed file at 4GB raw / 500MB compressed. Most enterprise stores hit the wall earlier than expected. This estimator predicts feed file size from SKU count + field breadth so you can plan splits or moves to API.

When to plan a split

  • • 70% of limit — start planning
  • • 85% of limit — split now, before peak season hits
  • • Above 95% — emergency split or move to Content API immediately

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