Google Product Category Search
Search Google's 5,400+ product taxonomy and copy the full category path or numeric ID in one click.
How to use: drop the full path (e.g. "Apparel & Accessories > Shoes") into the google_product_category field of your feed, or use the numeric ID. Both are accepted by Google Merchant Centre.
This is a curated starter dataset. Google publishes the complete 5,400+ row taxonomy here. AI Shopping Feeds will auto-map every SKU in your feed using AI.
About this tool
Mapping every SKU to the correct google_product_category is one of the highest-leverage ways to improve Shopping performance. Search by keyword or browse by top-level branch, copy the path or the ID, drop it into your feed.
Path or ID — which to use?
Both work. Numeric IDs are language-independent and slightly more robust — recommended for international feeds. Full paths are easier to audit by hand. Pick a convention and apply it consistently across the catalogue.
Why category mapping moves the needle
Google uses google_product_category to decide which search queries your product is eligible for, how it competes in PMax versus Standard Shopping, and which Showcase Ads it can join. Wrong category = wrong auctions = wasted spend on irrelevant clicks.
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