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Influencer CPM Calculator

Calculate CPM (cost per thousand impressions) for influencer deals, vs paid social benchmarks.

Influencer
Effective CPM
$95.24
Paid social benchmark: $5-20
Estimated reach
52,500
CPM is only one lens. Influencer content often beats paid social on intent (warmer audience) and lifetime ROI — but per-impression price is usually higher.

About this tool

Most influencer deals are CPM-equivalent of $20-150 depending on follower count and niche. Calculate yours.

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