Ecommerce & Shopify · 100% free

Net Promoter Score (NPS) Calculator

Calculate Net Promoter Score from your survey responses, promoters minus detractors as a percentage.

Shopify Any business
Net Promoter Score
56
Excellent.
Promoters
67%
120 of 180
Passives
22%
40 of 180
Detractors
11%
20 of 180
NPS benchmarks by industry
  • • Department stores: 50-60
  • • Specialty retail / DTC: 40-50
  • • Online travel / hotels: 30-40
  • • Airlines / utilities: 0-20

About this tool

NPS is the standard customer-loyalty metric. Enter promoter, passive and detractor counts; the calculator returns your NPS, response breakdown, and where you sit vs industry benchmarks.

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