Unit economics · 100% free
Order Frequency Calculator
Calculate average purchases per customer per year, the missing piece between AOV and LTV.
D2C
Order frequency
2.67
Orders per customer per period
Annual gross revenue per customer
$227
Annual gross margin per customer
$125
Frequency × AOV × margin × years = LTV. Order frequency is the most under-tracked variable; raising it from 1.2 to 1.8 per year is a 50% LTV lift with no AOV or margin change.
About this tool
Order frequency × AOV × gross margin × years retained = LTV. Frequency is the most under-tracked component of D2C LTV.
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