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Retail vs Direct (D2C) Cost Comparator
Compare wholesale-to-retail vs direct-to-consumer economics, gross margin, CAC, fulfillment, support cost.
D2C Wholesale
D2C margin per unit
$24
Wholesale margin per unit
$20
Delta (D2C − wholesale)
$4
About this tool
Wholesale margins are thinner but no CAC. D2C has higher margins but higher acquisition/fulfillment costs.
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