Ecommerce & Shopify · 100% free
Revenue Per Visitor (RPV) Calculator
Calculate Revenue Per Visitor, the cleanest single CRO metric (revenue / sessions).
Shopify CRO
Revenue per visitor
$2.11
Revenue / sessions — the cleanest single CRO metric
| RPV uplift | New RPV | Extra revenue |
|---|---|---|
| +10% | $2.32 | +$9,500 |
| +25% | $2.64 | +$23,750 |
| +50% | $3.17 | +$47,500 |
| +100% | $4.22 | +$95,000 |
Why RPV beats CR alone
—
Discount popups lift CR but drop AOV. RPV combines both into the metric that actually correlates with revenue.
About this tool
RPV combines conversion rate and AOV into one number. The honest signal of CRO health, pursue this rather than CR alone. Model the revenue impact of small RPV uplifts.
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