True Profit Per Order Calculator
Strip COGS, shipping, payment fees, returns and ad cost from your AOV to see what each order really earns.
| AOV | +$85.00 |
| Shipping charged | +$0.00 |
| COGS | $-29.75 |
| Outbound shipping | $-8.00 |
| Packaging | $-1.50 |
| Payment fee | $-2.76 |
| Ad cost | $-18.00 |
| Returns impact | $-2.00 |
| True profit per order | $22.99 |
About this tool
Most Shopify dashboards quote gross revenue. Your bank account cares about what's left after cost of goods, picking and packing, shipping subsidies, payment processor fees, return rate and the ad cost attributed to the order. This tool peels every layer back to true contribution per order.
The 8 costs Shopify hides from you
- • COGS — landed product cost
- • Outbound shipping (what you pay the carrier)
- • Packaging, dunnage, branded inserts
- • Payment processing (2.4–2.9% + $0.30 typical)
- • Refunds and returns (item never re-sells in some categories)
- • Inbound freight, customs and 3PL pick-and-pack
- • Ad cost attributed to that order (your CAC)
- • Discounts and gift-card redemption
What to do with the number
True profit per order is the contribution per order. It's the single input that should anchor every other unit-economic decision — your CAC ceiling, your free shipping threshold, your discount strategy. If this number isn't healthy, no scale will fix the business.
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