VideoObject Schema Generator
Generate VideoObject JSON-LD for product videos, tutorials and explainer content.
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "VideoObject",
"name": "How to install our wireless headphones",
"description": "3-minute walkthrough on pairing, charging and resetting our wireless headphones.",
"thumbnailUrl": "https://example.com/thumbnail.jpg",
"uploadDate": "2026-05-28",
"duration": "PT3M24S",
"contentUrl": "https://example.com/videos/install-headphones.mp4",
"embedUrl": "https://www.youtube.com/embed/dQw4w9WgXcQ"
}
</script>For Google video carousel eligibility, provide either contentUrl (direct .mp4) OR embedUrl (YouTube / Vimeo). Both is best.
About this tool
VideoObject schema lets video content appear in Google video carousels and rich results. Generator handles name, description, thumbnail, upload date, duration (ISO 8601), content URL and embed URL.
VideoObject for ecommerce
- • Product demo videos on PDPs — strongest CTR lift in apparel & beauty
- • How-it-works explainers — great for technical / new-category products
- • Unboxing / UGC video reviews — pair with Review schema
- • Founder story videos — increasingly cited by AI shopping when justifying brand recommendations
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