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Ad Budget Pacing Calculator

Calculate daily spend needed to hit monthly budget, factoring days elapsed and weekday weighting.

Google Meta
Daily budget remaining (even)
$2,333
$42,000 over 18 days
DayWeighted spend
Mon$2,068
Tue$2,068
Wed$2,068
Thu$2,068
Fri$2,481
Sat$2,895
Sun$2,688
Weight Fri/Sat/Sun heavier
1.2 / 1.4 / 1.3
vs 1.0 weekdays

About this tool

Spend evenly through the month and you under-perform on shopping-heavy weekends. Calculator handles weighting.

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