Net Revenue Per Customer Calculator
Calculate net revenue per customer after discounts, refunds, returns, and chargebacks, the honest number.
About this tool
Gross revenue per customer ignores discounts and refunds. Net revenue is what actually hits the bank and what investors fund off.
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See all tools →Calculate the true Fully-Loaded CAC, paid spend + marketing salaries + tools (Klaviyo, Triple Whale) + freelancers + creative.
Calculate net AOV after refunds and returns, typically 15-25% below reported AOV in apparel/footwear D2C.
Compare CAC across Meta, Google, TikTok, influencer, affiliate, organic, side-by-side with retention adjustments.
How many months until a customer earns back what you spent acquiring them? Critical for cash-strapped D2C.
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